Promoting your site has a lot to do with off page search engine optimization strategies. These strategies will develop backlinks to your website as well as increase traffic and your authority in your topic area.
1. Submit your website to the three major search engines
Submitting your site to a search engine does not mean you will be automatically included in the search engine's index. By doing this you alert the search engine to your website's presence and are added to a list of sites to be crawled.
Here are links to submit your site to Google, Yahoo and Bing:
2. Verify your site with Google Webmaster Tools and submit a sitemap
Google Webmaster http://www.google.com/webmasters/ is a tool that assists you in managing Google's indexing of your site, and improving the traffic to your website.
Before attempting to verify your site with Google Webmaster, your site should be published. You will need the URL of your site in order to submit it for verification. Once your site is published, and you have the URL, go to Google Webmaster to submit your site. You'll need to create a Google account if you don't have one. You will see a home page with a button "Add a Site" that prompts you to add a site. You should fill in the URL of your site here. If you have a custom domain such as mrriley.com make sure to enter it into the field including the www so it appears like http://www.mrriley.com. The next screen will give you information on your site and tell you that your site is not verified. Make sure that the "Meta tag" verification method is chosen and you will see a long meta tag: Copy the meta tag and paste into your sites header. Some website hosts such as YOLA have a specific place to paste the Google Webmaster Code. In Yola you can find this under properties. In Blogger you can post in your header. If done correctly you will see a green checkmark telling you it is working.
3. Submitting a Sitemap to Google Webmaster
Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.
In addition to regular Sitemaps, you can also create Sitemaps designed to give Google information about specialized web content, including video, mobile, News, Code Search, and geographical (KML) information
Here is how you can find the Sitemap for your published site. It is your domain name, followed by: "/sitemap.xml." or atom.xml . For blogger over 500 posts atom.xml?redirect=false&start-index=1&max-results=500 Google webmaster help has answers to many questions regarding sitemap submission. Check there for your specific page.
4. Submit your site to Google Local Business Center
If you have a business you can submit your site to Google's Local Business Center Submitting your site to Google's Local Business Center is FREE! When potential customers search Maps for local information, they'll find your business. Here is a link to learn more about Google Local Business Center. https://www.google.com/accounts/ServiceLogin?continue=http%3A%2F%2Fmaps.google.com%2Flocal%2Fadd%2FbusinessCenter%3Fgl%3DUS%26hl%3Den-US&service=lbc&hl=en-US&gl=US
5. Do link exchanges
Link building is an extremely important. Search engines will look at the amount of links that come into your site as well as the status of the sites that link to you (the amount of traffic those sites get). Although the search engines look more favorably on links that are not reciprocal, exchanging links is a great place to start!
Find other websites that have the same topic as your site and send an email to the webmaster asking if he or she would like to do a link exchange. This is where Social Networking for business comes in handy. Use Twitter Facebook, Google maps etc to get your site out there. In Blogs use hyperlinks to other sites. Then Install a widget on your Website to show all networking updates.
Ask local organizations such as your Chamber of Commerce or Visitor's Bureau if a link exchange could be done.
6. Consistently add more content
Building up more content on your site is an extremely important part of search engine optimization. When you add more content to your site you are giving search engines a reason to crawl your site. The more pages your site has in the search engine's index, the more possibilities your site has of being found for keywords searches.
7. Write a blog
Blogging is an exceptional way to consistently add new content to your site! We have a great tutorial that will step you through the process of creating a blog. See my posts about blog writing for examples.
Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results. Examples of link schemes can include:
Links intended to manipulate PageRank
Links to web spammers or bad neighborhoods on the web
Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page's visitors?
It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.
Once you've made your changes and are confident that your site no longer violates our guidelines, submit your site for reconsideration.
Check who's linked to you by going to altavista and performing a linked search--- links: www.mrriley.com
Or in Webmaster tools see check linked pages.